Business Innovation - Creative Thinking
Course ID: 260202 0101 033ESH
Course Dates : 02/02/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Decision Making Organisational Effectiveness Performance Management Professional Practice & Standards Strategic Management
Course Certified By: ESHub CPD & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Date has passed please contact us Sales@e-s-hub.com
Introduction
This five-day course teaches practical methods for generating, shaping, and testing business ideas. You will practice structured creative techniques, rapid prototyping, and straightforward evaluation approaches. The emphasis is on tools and routines you can use back at work to reduce risk and move ideas toward customers. The course is useful when budgets, customer needs, or competitive positions require faster, clearer innovation decisions.
Objectives
1. Lead structured ideation sessions using repeatable techniques and simple templates.
2. Convert ideas into concise value propositions and one-page business model sketches.
3. Design and run low-cost experiments and prototypes to test key assumptions.
4. Apply prioritization and decision criteria to select ideas with measurable potential.
5. Produce a 30-day action plan to take a chosen idea to pilot or customer test.
2. Convert ideas into concise value propositions and one-page business model sketches.
3. Design and run low-cost experiments and prototypes to test key assumptions.
4. Apply prioritization and decision criteria to select ideas with measurable potential.
5. Produce a 30-day action plan to take a chosen idea to pilot or customer test.
Who Should Attend
1. Product managers and product owners responsible for roadmap decisions.
2. Innovation managers and new-product development leads.
3. Business unit or line managers charged with growth or diversification.
4. UX and service designers who shape concepts and prototypes.
5. Entrepreneurs, founders, or internal project leads running pilot initiatives.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1 – Foundations of Creative Thinking
1. Understanding Business Creativity
- Creativity versus innovation
- Characteristics of creative thinking
- Removing common creativity barriers
2. Identifying Business Opportunities
- Recognising business challenges
- Identifying unmet customer needs
- Spotting market opportunities
3. Creative Thinking Mindset
- Challenging assumptions
- Developing curiosity
- Encouraging open thinking
Day 2 – Idea Generation Techniques
1. Brainstorming Methods
- Individual brainstorming
- Group ideation techniques
- Brainwriting and idea sharing
2. Structured Creativity Tools
- SCAMPER technique
- Mind mapping
- Six Thinking Hats methodology
3. Organising Ideas
- Grouping similar concepts
- Identifying high-potential ideas
- Eliminating weak alternatives
Day 3 – Developing and Testing Ideas
1. Value Proposition Development
- Defining customer value
- Matching solutions to customer needs
- Creating unique value propositions
2. Prototype Development
- Low-fidelity prototypes
- Service and product mock-ups
- Minimum Viable Product (MVP)
3. Testing Assumptions
- Customer feedback techniques
- Experiment design
- Learning from early results
Day 4 – Evaluating and Prioritising Ideas
1. Business Evaluation
- Feasibility assessment
- Business impact analysis
- Resource requirements
2. Decision-Making Tools
- Prioritisation matrices
- Risk versus reward analysis
- Selecting the best ideas
3. Planning for Implementation
- Defining success measures
- Identifying implementation risks
- Preparing pilot activities
Day 5 – From Ideas to Action
1. Innovation Workshop
- Presenting business concepts
- Receiving stakeholder feedback
- Refining selected ideas
2. Developing an Action Plan
- Creating a 30-day implementation plan
- Assigning responsibilities
- Defining milestones
3. Continuous Innovation
- Monitoring progress
- Capturing lessons learned
- Building a sustainable innovation culture
